News media outlets run businesses, they want to make profits. In this day and age this means online articles, money is made by clickbait headlines. If you want a successful business, you need to have big headlines and fast, and a lot of them. Consumers aren't interested in investigative journalism, so there's no point for the media to invest in them. This "fake news" thing affects every single media outlet out there who have this business model, to varying degrees. Capitalism fail.