According to a page I found it costs 350,000 DKK to apply for a license, and then you must pay 20% of gross income (so not deducting expenses of any kind) to the government in tax. On top of that, you've got to pay for all your expenses like translating the website, hiring language-specific writers and support staff, advertising, etc, and even when you've done that you've still got to compete against other brands which are already established in the market. I can't see how the Titan Rep would ever be able to give you a simple answer as to why they haven't decided to enter when they have so many things to take into account.