Wanted to get everyones thoughts on this? Due to losing my fair share against fish who chase, i wanted to see what everyone elses point of view was on this:

You are dealt QsQd in late position.
In this case, i raise 3-4x BB hoping to get down to 1-2 players max.

Everyone folds around to BB who calls the bet.

Flop comes = Qc 6c Kd

- Fish checks, what is your bet in this spot? Do you bet an amount you think will get a call if the person is on a flush draw or has a K, like 1-2x the pot size? Would you bet higher and try to take it down right there?-

Turn comes = 3h or any other meaningless rag, leaving 2 suited cards on the board

- Fish checks, do you bet high and try to take it down? Bet low and try to get a call? Remember we are dealing with a fish

- River comes = 8c

- Fish bets the pot, do you fold it or call?

It seems like im faced with situations like this all day long...where i am way in front on the flop and even on the turn, just to have someone catch their flush card (9 outs out 49 or 48).

My question = is it more profitable in the long run (assuming the above situation presents itself 10 times a day) to bet larger on the flop or turn and hope he folds, or bet the same way and let the cards sort it out?

Betting larger tends to get smaller pots on average if the guy folds, but it seems like whenever i bet it smaller, the amount i lose when he does catch (3 out of 10 times lets say) is greater than the amount i win if he doesnt - becuase i either fold to his big bet after the river or call and lose.

I just seem to get ths situation enough that if i played it with a little more consistency it wouldnt be such a thorn in my side. Comments and critique appreciated!

-CCIE SOON