Can't really blame people shouting from the rooftops for not being heard, IMO.

There are some really epic science communicators out there.
(Niel DeGrasse Tyson, Sean Carrol, Bill Nye, etc., and dozens of excellent YouTube channels.)

I think the greater issue isn't great science communicators, but the media not putting them center stage very much.
Which is probably because ratings.
Which is probably because "the people" don't care about science, only technology.

I.e. people don't care about theoretical advancements or the minutia of how data is acquired and analyzed. They care about the impact on their lives. That opens the door for people to scam them into whatever they want. The impact on your life of climate change is significant and unpleasant. It's not a new microwave, it's a mandate for a new standard of self-discipline. People don't want new self-discipline, and so they look for flaws in the science. But they don't know science, so they'll listen to anyone who sounds like they know science that tells them they don't have to have new self-discipline.