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 Originally Posted by JKDS
https://www.washingtonpost.com/polit...3e8_story.html
Good article. What's happening is something common when good lawyers fight each other. You turn the other persons theme against them, undermining everything about it. Ordinarily, your theme causes recall, makes ppl think of the message, and associates your case with the theme. But if you can undermine it, give it a second or alterior meaning, then the entire thing backfires and turns into a game of which interpretation makes more sense.
With TrusTed, undermining it with constant accusations of lying makes ppl rethink this message. The big problem with trust is that it's hard to build, harder to maintain, but easy to lose. So Trump's "liar liar" is likely going to work. Especially since the natural reaction to someone when they say to "trust them" is to not trust them.
True. However, I don't think this strategy would be effective if Cruz used the right counter. I agree with the major conservative bloggers who have spent the last couple days calling for Cruz return to his old inspirational ways. I don't think it's quite because of the "liar" attacks that Cruz dropped in SC, but because his responses to that have made his message different than why people flock to him in the first place. Granted, he probably can't achieve a Reagan level of inspirational. The NY media never discusses the heart of Reagan and thus deride Cruz's attempt to reunite the Reagan coalition, but all you have to do is listen to some of Reagan's better speeches, and you'll see how this guy turned many millions of non-conservatives into conservatives. Obama's best speeches don't compare to the best I've heard from Reagan IMO.
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