RPM, why would you want to cbet less than half pot here? Is it just so that we wont need too many folds to show a +EV? Aren't you displaying weakness by betting less than half pot here when you miss the flop? How would you play here if you hit your set? Is it gonna be the same bet size?

Did you base your decision based on the villain's stats, or is it just a general line of thought?