Talking to a coworker(a fellow poker player) yesterday and we were discussing the loose aggressive style of players such as Gus Hanson and Daniel Negreanu. My coworker has a natural tendency towards this style but can't make it work to a strong degree of success. I'm a fairly conservative player, who feels constrained by the tight aggressive style i've adopted. So basically we're wondering what successful LAggy players have to say about learning that style of play.

We figure the following to be true about learning/playing Loose Aggressive but I wanted to ask some more experienced players.

1) Seems like you're guaranteed to toss some money away learning this style.
2)It seems to be based more on reads than on odds (though odds always play some role in any style)
3) Seems like a tough style to master and probably more suited to tourney play.