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Think of it this way: when you put in the last raise preflop, you have on average stronger cards than your opponent because he ended up calling and not reraising you. In general that means you'll have more high cards and high pairs than your opponent. A cbet is one way of continuing to show strength you have shown preflop. But it's not the only way to do this.
Find out how your opponents react to a cbet. Some people expect it and call it a lot, some people raise cbets. Against those people you need to cbet less. But a lot of weak players will only call when they have a piece of the flop. When someone is playing this way, it's profitable to cbet ANY flop.
So weighing the factors Gobbatino listed you should try to make the best decision. And holy shit spoon is bad.
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