I'm not an expert, but I've played quite a few of these, so this is a rough run-down how I do it:

Raise like 80% from the sb if there's enough stack behind to play the flop. You get to be in position thru the hand, so go for it.

Play fairly honest from the big. Don't call too many raises pre, be inclined to push over them in marginal situations.

After the flop, bet to set up pushing situations, always try to be the guy who shoves.

This should put you in situations where you have your hand's equity + FE. It should also put your opponent in tougher spots, which is always +EV.