Thanks a ton for the great input! I went through PT after reading all this, and interesting note:
1) QQ is my #1 losing hand by $. AA, JJ & TT are in my top 10 of biggest losing hands by $. And the big losses are stacking against someone that then draws out to something better. With JJ & TT it's also because I R PF and then back off when an overcard hits on the F and end up folding...
2) AQo & AJs are also in this list. Mostly from hitting an overpair that I either R/C-B/F into oblivion or hang on to and lose at SD.
3) Most of the times when I win w/ AA, JJ, TT, it's a small pot - blinds only or maybe a single PF call that folds on the flop.

Moral of this sad tale... I obviously have no idea how to play big pockets and overpairs. And I thought these were supposed to be the easy hands to play... a definite carryover from my limit playing I think.... Instead to AOK's point, I'm winning small (with the exception of KK for some reason, which is my #1 winning hand... go figure) and losing big.

I guess I need to really dial-back my big-pockets & TPTK. They don't play well to showdown but more importantly, I'm losing big with them. If I get past the flop, and people are still in, I've got to be willing to assume the worst and dump them (minus any additional draws on my part) to aggression.

One other related question... Most of the flops I see when I'm holding these seem to have 2 suited opening the possibility for a FD. I've been firing a pot-sized bet every time I see this to eliminate the drawing odds. 1) this makes my PP/OPs even more expensive, 2) builds the pot bigger when the 4-flush opp hits and 3) doesn't appear to push anyone off of their FD at $10NL. Should I dial-back this practice as well? Maybe just stick to 1/2pot bets even in the presence of an FD and hope to play it out to see a miss?

Again, thanks for the great feedback!!!