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A lot depends on the stakes, the table, etc. General rule of thumb: I continuation bet the majority of the time if I pre-flop raise. I am more likely to fire a continuation bet when:
- there are fewer people in the pot (if only one opponent, I almost always use a continuation bet; if there are three opponents, I almost never do)
- I have position (although I still am going to use continuation bets out of position, just not as much)
- the board looks unhelpful to others (low mixed rags, not draw heavy, no paired cards higher than a 7 that someone might be holding)
- my opponents are not completely loose (if they call most every bet any way, there's no point bluffing, ever)
The 2/3 pot bet is good at $25 and $50 NL. I don't find it to be as successful at my current level of $100 NL; players just don't respect it, and you get called a lot more, which puts you in an awkward spot of having no idea what they're holding. At the $100 level I find that I continuation bet somewhat less, but make the bet stronger when I do so. I would guess that when I miss the flop completely, I fire a bet about 70% of the time and it's usually at least 4/5 of the pot, if not pot-sized. At my previous level ($50 NL) I always bet, and it was always about 2/3 of the pot. This adjustment is increasing my profitability at my current level. You just have to know how the players at the tables tend to play.
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