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There seems to be two basically sound (game theory) strategies to doing this.
The first one is to c-bet literally 100% of heads up flops. This is an ok strategy but your image will require you to second barrel a lot more.
The other one is to c-bet a lot less, but balance your checks. Like, whenever you are fairly certain you are getting folds 50+% of the time, then obviously you should bet. But when you aren't sure, default towards checking instead of betting. As long as you check your good hands sometimes too, its all good.
The first strategy works well if you are 12 tabling with few reads, it can get sticky when you start feeling obligated to second barrel more though, and you are also put in crappy spots almost every time someone raises you on the flop, and you end up folding the best hand a ton.
The second strategy works well if you are decent at small ball and getting value out of mediocre hands. If you aren't blasting at every flop willy nilly, then it gives you a lot of opportunities to make more money with hands like underpairs, second pair, and top pair weak kicker, that you would basically never make using the first strategy.
I like the second one a little better.
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