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It sounds like you need to get better reads on your opponents and the specific lines taken in hands. A big key to bluffing, as Stacksx has outlined, is understanding your fold equity and pot equity. But, to understand how often a villain will fold to a bluff requires a good understanding of your villain in terms of how they play, how they perceive you, and how the actual hand in question has played out.
In my live home games, most all of the players are notorious for playing any two cards, chasing draws, perceiving other players as not trustworthy, and just generally behaving as calling stations. Needless to say, I don't bluff much in these games. I get a good hand and value bet them into oblivion. On nights I can catch a few hands that actually develop and hold, it's usually a nice pay day and quite fun. On nights I can't catch a cold, it's frustrating to see my stack dwindle and to see players I perceive as very bad players prosper, but that's poker.
Remember that to successfully bluff an opponent, you have to have an opponent who is capable of folding. If they are capable of folding, it's just a matter of understanding their hand strength and thresholds to fold. Generally speaking, you want to bet the minimum amount to get a player to fold, so you have to figure an amount that's large enough to carry some weight, but not too large that you're risking more than is needed to get the job done. And obviously, the better their hand, the less likely they are to fold, so hand reading is important.
Good luck.
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