Let me start with example from my own play (recollecting from memory):

NL25 6max

Villain (UTG) 35$ [Q,Q]
shortie (MP) 2$ [A,9]
CO
HERO (BN) 20$ [K,K]
SB
BB

preflop:
Villain raises 1$, shortie reraises 2$ (AI),
HERO 3bets 6$, Villain calls
pot(~14$)

flop: rags
Villain checks, HERO bets 9$,
Villain reraises AI, HERO calls AI

results: HERO wins

At first glance - nothing special. Big PP ran into a bigger PP, happens all the time. But in this case Villain was pretty OK player, was playing reasonable, didn`t get involved in big pots w/o big hands, was capable of folding 2nd best hand and was overall playing quite solid - POSTFLOP. But, there was a tendency to see the flop and decide from there. And when he got "perfect flop" he was unable to let it go besides OBVIOUS signs of my strenght - my image was tight, patient and it was first time in the session that I reraised (really big) preflop.

The reason I`m asking this is that after that hand, suddenly I rememberd of some article, read long ago, where a good player, let`s call him PRO, was talking about reraised pots (and I`m still thinking of it). PRO said that suprisingly huge % of players play vary bad in this scenario and that it`s not rare to find some otherwise pretty tough solid ones who get lost. He even said something like: "If you want to turn good player into a donk, just reraise preflop". Sadly, beside this observation there was nothing of practical use.
Thoughts? Advice?