I'm pretty sure you should be able to calculate reverse implied odds. Isn't it just a simple case of knowing how much of villain's range is beating you? Say you're chasing the K high heart flush, well how many Axhh does villain have in his range?
If villain has better flush than you 10% of the time when you make your hand, then you're going to lose your stack one in ten times, thus you need to account for that when calculating your implied odds.