Good stuff to think about. Putting the "you just turned your hand into a bluff" idea and the value betting idea side-by-side is something I hadn't done, so thanks Spoon and BJ. I have been thinking about the turn/river "equity line," which is impossible to know but everyone looks for. If I have enough equity, I need to invest more chips. If I have too little, I need to either ditch the hand or bluff.

I will think about this. Precise language is great since it points at the heart of strategic considerations.