Perhaps something should be said for the levels at which you're playing?

I suspect that this type of play pays off far better at higher stakes than at low/micro stakes. Basically, you want to reach the point that the average player is at least capable of playing only "good" hands and thinking about your play. Deception doesn't work as well against the idiots you'll see at micro limits. I'd be curious to see if there's a min. level to where this type of play stops paying off.