I think a bunch of you are missing the bigger picture with the OP. This isnt a thread about how to bluff, or balancing ranges, or any of that kind of thing. Its a post about one of the concepts Shania attempts to teach us, using a single situation as an example of how to apply that concept.

Think of it this way, at any point in time you could have a range of hands in the situation you're now in. Most people look at their exact hand and consider the most EV play with that hand over time. Instead, consider the most EV strategy with the range of hands you could have in that position, and implement based on that strategy. Now its possible (but unlikely) that the optimum strategy could be to play all your nut hands one way and all your medium hands a second way, and all your bluffs yet another way again. Its more likely that the optimum strategy includes some merging of plays accross the range you could have, but the point is to have a strategy that optimizes value across the range of hands you have, not just the play thats the most EV with the exact hand you have at the point in time.