I think this is all just game theory and range balancing stuff, but it's nicely phrased. It makes me realised that showing up with a bluff where you would never have a made hand is bad for two reasons.

1) If villain can hand read he will call wide.
2) If villain calls we give up a huge amount of equity because our range is unbalanced and we've just offered villain a big chunk of equity. By unbalancing our range we've given opp the opportunity to exploit our mistake.