Against UTG raiser this 3bet seems likely to be -EV to me.

obv if he has 10/10+ hes never folding and your equity sucks. Similarly AK, KQ, and AJ, KJ, are never folding and your equity sucks.

Basically 95% of his "standard" calling range his this flop in a way that is never folding so you need to be convinced that hes calling light with suited connectors (and even QJs and J10s prob aren't folding) or small pairs at least 40% of the time or so for a bet/fold to be profitable.

Honestly I'd c/f.