I'm interested in hearing how others play flush draws when OOP. My default line is to build the pot in the event that I make my flush. Also, I think leading does provide some deception to my hand and being the aggressor has some degree of inducing better hands to fold...

Assume the following: $50NL 6-max, your opponents are the usual tight/passives and loose/passives. Stack sizes are roughly equal.

Hero is in SB with T9s

Preflop: 2 limpers, Hero completes, BB checks

Flop: X X X with 2 of Hero's suit
Hero bets pot, 2 callers

Turn: X (not Hero's suit & doesn't noticably help the board)
Hero bets 3/4 pot, 1 caller

River: X (brick)
Hero checks, Villian bets 1/2 pot, Hero folds...

Your line(s) please?