Relevant http://en.wikipedia.org/wiki/Dunning...3Kruger_effect
Style, as I'm learning, is very important. The average guy, can get a lot more points buying better fitting clothes than dropping a few % of body fat. That being said, there are only 3 types of "looks" for men; 1) That repulses women and only godly amount of personality would draw them to him
2) Average, you are 100% reliant on personality, but if you happen to have one "it" feature for the women in question you can do well
3) the omg let me touch you body (different for different women) in that case you just have to stand there look pretty and be nice.
For anyone who ketos, highly recommend adding this to their coffee. Makes getting the right amount of fat easy.