Doyle's Room Introduces Doyle's Rewards

Doyle's Room has introduced a new rewards structure. Top players are awarded interest-bearing accounts, concierge service, and discounts at the Doyle's Room store.

Speaking of the store, there are a bunch of cool things to be won such as iPods, HDTVs, video game consoles, and even a Foosball tables.

More information here: Doyle’s Room Introduces New Rewards System « Poker Blogs

Check out the store. What would be the first item you grab?

I always wonder if it's worth putting this kind of effort in for smaller rooms. I mean I can understand the point of flashy promotions to get the fish excited, but for stuff that's out there to reward the high-raking players, ie 2p2 regs, surely they're all gonna have done their research and just wind up at Stars or FTP anyway?