my wife said there are smoking cessation clinics all over the place that are better than any "program" or medication. They teach you about both the psychological aspects as well as the physical aspects of the addiction, and educate people about the ways that they can overcome them. So it's a way to get expert, group, and medical support to help quitting. Most health plans will have some sort of program because especially if they are HMOs it is in their best interest to practice preventative medicine to save money in the long run.