There's a difference between politicians popping in with their own agendas on their own accord and mass, widespread protests forcing politicians to notice and take action or risk their careers.

The corporations hopping on board are almost certainly just offering lip-service as a form of self-advertising virtue-signalling.

Individual athletes choosing to support human rights and express their beliefs is a bit in-between those 2, IMO. Some are probably actually personally fired up and invested in the protest movement, while others are just doing it to save face or try to push their personal brand to be in line with popular opinion.
Stuff like NASCAR banning the confederate flag from their races is fine and all, but it's not addressing the root causes of anything. It's just telling their fans that they need to keep their bottom-feeder level racism in private.


Those individuals and organizations you label as "the system" which are supporting BLM are not actually supporting the movement, by and large. They're not trying to do anything to affect change in the system, they're just saying a bunch of hollow crap and donating money to look good while not enacting any change.

Politicians all over the US are passing laws to outlaw police using choke holds. That's not addressing the problem, that's trying to pretend like they're taking action while not addressing the root causes of anything. That's not supporting the civil rights movement, that's paying lip-service in a manner that they hope they can point back to and lie that they've done something.

None of what you call "support" is doing so in a manner that will affect actual change. Taking down statues is fine and all, but it does nothing to repeal the laws that oppress minority groups. Banning choke holds is fine and all, but it doesn't address the real problem that police are not facing legal consequences for their illegal behaviors.


So I don't see much actual systemic support of BLM that you seem to see. I see a bunch of people finding the least they can do to virtue signal that they're doing something while not actually doing anything.