NFL has always been US specific, so being all about the US is typically accepted (preferred). FIFA is mostly global, so setting one nation above another is weird.
One idea is that the NFL is trying to go global. I think that is a small part of it, but I have a source that claims insider information that I think is probably more accurate: the narratives in companies that deal with NFL (like jersey manufacturers) think that anti-Americanism, Trump is evil, blacks are oppressed, America was never good, etc., are actually selling.
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Originally Posted by wufwugy
