Yeah well it strikes me as unfair too. However, it's not. It just so happens that a fuck ton of morons will pay 10% of their salary regularly to watch a ball being kicked around while wearing an advert, while noone is willing to fund an accountant's salary by paying Sky to broadcast their work.Rewarding one with £3m a year while the other has to go look for a real job that might pay £30k a year is what strikes me as unfair.
Football is better than watching someone doing the books, so it's fair.