I mean think about the message that he's sending with this ad. The media has been attacking him left, right and center for a small checklist of things that mostly come down to the Muslim immigration situation and the Mexican immigration situation. He's like lol watch this and shoves every bit of it down their throat in an over-the-top way only to see his poll numbers continue to rise. He is playing the cocky bull alpha male [translation: charismatic narcissist] perfectly and doing exactly what he should as a professional wrestling character, shit I mean politician: He's playing a particularly over-the-top version of a set of views that has gotten him attention.