From video: Why are so many voters uninformed?

Bro, this is Thinking Fast and Slow. It's because they're people. Until you train them to frame these problems correctly, they'll always see it from a natural tilt.

If i pretend that the atomic participant in an economy were a firm, who can act rationally because they have dedicated, trained units to acting rationally in all ends, then this all makes effortless sense.

I still have hang ups with pretending that normal people are going to be savvy participants in the marketplace. They're lazy and easy to trick. They'll buy on price and brand and not much else.

Though, I'm not sure that's much of a problem.