Also, I'd like to point out that, sure, you probably could beat a blind taste test of free range chicken vs feedlot chicken when given a piece of roast or poached meat-- but you can't tell the difference in any chicken "product", like McNuggets, etc, and I'd bet money that you'd do no better than chance in a dish like pad thai. The reason this is important is because these buyers are heavy hitters and will shape the market. Which label you chose at the super market is of little consequence. Some of the best fried chicken spots here buy cases of feedlot chicken because otherwise their food costs would be through the roof and unsustainable for a casual eatery's menu price point.