Why is there so much talk about holograms when looking at black holes?


I remember on the science channel or something awhile back they said no information is lost such that there is a hologram that shows info (I think this was in the context of someone entering a black hole). The recent http://www.dailymail.co.uk/sciencete...-surfaces.html article talks about black holes themselves being holograms as opposed to just the info that gets sucked into them.