Remember, the cig giants said that they wouldn't sell a deadly product to their customers because they profit from them. And it seems like there is a belief that that would be the case in a totally free market. Yet they did. Because they had a mildly deadly product that people were sweeping up and they were going to ride that profit tsunami as far as it would go, damn the (non-profit-motive) consequences. And pointing out that their mildly deadly product was mildly deadly was a threat to that cash wave, while insisting it was perfectly healthy was just sweeping it further inland.