It's not even close in concept. One is rating a service to help other consumers choose in a very competitive market. The other is the sustainability of our planet which requires vast research and a change in the habits of the population. With the first you can easily see a route to profit from the provider/collater of the data. With the second it's looking at a huge environment which everyone takes for granted and then convincing them that their behavior is destroying it. The mesdanger here is more likely to be shot than rewarded. There is no clear path to profit here, or if there is it is a very long and treacherous path.