What you're saying is true, however the idea behind what you're suggesting is that your opponent will over-adjust to a bluff or a thin value-bet, it's not a fundamental concept so much as an attempt to put your opponent on a kind of tilt against you.

I could equally well say that you should check down that break-even bluff. Your opponent could then think that you're only ever betting for value and you can steal a lot of pots by bluffing.

Or we could check down the thin value-betting hand, to make our opponents think our range is really polarised when we value-bet, which will cause him to either call down really light - so we can get loads of thin value, or fold everything - so we can make a ton of bluffs.

So basically it comes down to individual opponent tendencies. Yes there are likely to be times against certain opponents when it's worth giving up a little bit of value now in order to make them play badly against you later. But the way in which you choose to do this is entirely based on your opponent's psyche, as supposed to some theoretical range-optimising play.