Bluff to set up future plays:

iBluff (like in the posted hand). villain calls. River goes check/ check. I show down K-high, villain shows down 9's with a Q kicker.

A few hands down the road, I flop a full house. I play with the exact same betting pattern, except this time I bet the hell out of that turn. He figures I did it once with a K-high (or an observant opponent who saw me bluffing in the previous hand), I am certainly capable of that again. We win a stack.



Its the only reason I would bluff in such a small pot (since its small, the size of my bluff is also small).


In general, I go after big pots. I don't bluff for the sake of winning the current pot. I bluff for the sake of winning 180+BB pots.