If you were to lead the flop, I can't imagine a scenario where either of these players is going to have a calling range that is ahead of you.
It's probably worth noting that if they both call, then as long as you have more than 33% equity, your flop bet for value was +EV.
You only need 50%+ equity for a value bet to be +EV in a vacuum if you're facing one opponent. Against n calls, you need 1/(n+1) equity. For example, against 3 calls, you need 1/4 = 25%+ equity. People who play fixed-limit games probably understand this better. It's the same reason why you'd raise with four to a flush in seven card stud on fourth street against five opponents who were all in for a single bet already.
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