Thanks lockpull. Last night, everytime I had a super strong hand and I raised AI, people kept calling me so it carried over to today. I think if I replayed this hand, I would just raise him by 2-3X his raise.
If I bet as a bluff, I should be thinking "am I getting better hands to fold? Is it likely that he will fold x% of the time to a y sized bet to make it +EV?". If I bet for value, I should be thinking "am I getting worst hands to call? Am I ahead of enough of his range that this is a good value bet?".