I think this is more in line with thin betting.

Hero is dealt KQd on the button, UTG limps and everyone else folds. You raise 4xbb and UTG calls.

Flop (Ah Kh 2s)
Villian checks
Hero bets 6xbb
Villian calls

Turn - (Ah Kh 2s 3c)
Villian checks
Hero checks

River - (Ah Kh 2s 3c 4h)
Villian checks
Hero bets 12xbb
Villian calls and shows KJo