I started with the "bet/raise/fold but never call" idea in my head when I started playing 'cause that's what I'd heard, read, etc.. And two things happened...
1) I won a lot of small pots and lost big ones -- making me a break-even on a good day, losing player on a bad one over the longer term. (Yeah, it worked great on those 2K hand heaters... but always came back around to bite me in the @ss...)
2) I frequently got priced out of playing weaker made hands (TPGK, second pair, TPTK vs. 3rd to the flush hitting the board, etc.) to SD 'cause the pot got so d@mn bloated that I just couldn't donk off most of my stack to what was very possibly a busted draw or bluff.

Aggression is good. Pot control is good. And combining the right balance of those based on villains style is a must.