Raped by my own table image

I deliberately established a rep for bluffing a bit at a session recently. Got some good action and dragged a couple decent ones.

Later I get TP (queens) TK with two suited, and figure I'm going to bet and bet unless that flush materializes. And I did. And boy did I make this guy pay.

Until the river, where he set his Jacks. Then he made me pay.

My question is whether it's possible to make people respect your raises after you've intentionally made them disrespect 'em. Of course it seems impossible on the surface, but what about finesse?

This was an online game, so no theater was possible.

The only way they will respect your raises is if you show them a hand. There's no other way.

lhoney said it.

If you want the bluffer image, you have to be willing to be out-drawn.

If he had JJ I'm not sure you could have gotten him to lay down anyway.

I prefer trying to establish the tighter than a turtles anus approach and then buying / bluffing pots left and right, people just assume i've hit a hot run of cards. It's also handy for when you change gears mid-game in an SNG.