Good start to the thread. I pay attention to a lot of what everyone else has said. M2M of course with a simple but great post. I use cbet%+board texture to determine situations where I want to float or bluff raise as long as their range is wide. Also history plays a part. For when I'm raised I check to see how often they raise cbets and then again board texture. Basically cbet%+board texture+villain's opening range when villain cbets and then cbetraise%+board texture+villain's preflop calling range when I cbet. I mean honestly I pay attention a lot (now) so you'll likely discover more factors like bet sizing or timing to add on to these things.

About Shania, I think it really depends on if you pick your spots correct but in most cases, yes, if we can win medium sized pots with bluffs to add on to biggish pots with sets then we'll create more +EV with our PP.