It's a very complex situation with many answers based on many scenerios. Here's my general answer...
When flopping a 4
flush your first priority is to find out how the
flop hit everyone. So you evaluate the
flop to see how likely it is that it helped anyone else in the hand, and furthermore whether they would
raise you if you bet into them. If you're sitting in
early position 5
handed and two broadways
flop, then obviously you must
check and
call with odds. otherwise
fold.
You should get into the habit of betting the pot amount on the
flop every single time you feel there's a chance you can take the pot down right there. That's regardless of
position. You should also always bet the pot amount from any
position if you feel there's a great chance someone might come along but won't
raise you. It takes a while, but eventually you'll be
able to successfully pull this off in early positions. This is why it's NOT recommended to play
suited aces and kings from
early position. They are very difficult to make money on even if you hit. Sometimes you end up in the blinds 4 flushing however, so that's the way it goes.
BET YOUR
DRAW FOR
ACTION
Extracting
implied odds out of a
flush draw is an important
action to take when you're 4 flushing.
Flush draws have very bad
implied odds when your opponent has any indication that you're drawing. That's why it's important NOT to
underbet the pot at all if you take control. You want people eliminating the possibility of
flush in their
own minds so that you get payed off when they hit stuff like
two pair,
trips, or a
straight to your winning
flush.
An advanced technique is to
check raise in
early position when your two
flush cards in hand are overs to the board. That's because a
check raise completely disguises a
draw (since very few players would do that). It's correct because you have potentially 15 good
outs, and you gain
fold equity against your opponent when you
check raise. When drawing to straights and flushes, it's good practice to
act like your trying to
CHASE YOUR
OWN DRAW AWAY. It stimulates
action all day long. Once again you can afford to do this because you have
fold equity against your opponent. I'
m bad at poker math, but your opponent folds often enough to give you a profit to play this way if you have good
reads.
Whatever you do,
DON'T MIN BET A
FLUSH DRAW. Opponents will make you pay dearly for a
draw they never intend to
pay off if you stick around for it to hit (after you
call big incorrect bets). Next time you min bet a
flush draw, shoot yourself in the face. Just end it all right there.
Tell yourself you're doing the
complete opposite thing you should be doing. You
don't want to
tell your opponent you're drawing. You want to INSIST to them that you aren't.
These are cash game techniques. Late in a raising
blind tournament is another discussion.