Quote Originally Posted by sejje
I like to always bet the same percentage of the pot. Reason being that I know if the guy plays back at me, it's not because he thinks he has a read on my bet size.

I could just envision losing a pot here and there because some moron thought I was weak and was trying to take it away because I bet 2/3 this time instead of full pot.

That said, I like about 3/4.
I like 3/4 also, though i tend to c-bet slightly larger than 75% of the pot. I like a larger c-bet since it seems to have more F.E., and since we are c-betting without a hand than we are i think we want the most F.E. we can get. I don't vary my c-bet size in a raised pot, though in reraised pots i may vary my c-bet size based on stack sizes and my opponents tendencies.