I think it's an interesting play actually. Everyone sees a limp/raise and thinks it's AA/KK. If it isn't raised, you don't lose a lot of value from the hand like you do with high pairs. If it is raised, you have a good chance of taking it down with a reraise, as everyone suspects the worst. If they call your RR, hey, you have a SC and may actually hit this flop. I can see that it could actually be profitable.
It certainly is an interesting creative play, and I quite like the sound of it if your using it to mix up your play and only doing it rarely, but doing it too often looks like a money losing play.