Quote Originally Posted by jyms
10x doesn't even make up for the immediate odds of hitting a set if you get stacks in vs the player every time you hit. Now take into account when you hit your set and lose a stack ( it does happen) then you are losing money every time you call with 10X. This is the thread I was talking about, I beleive that it's even higher now say 20:1 depending on the situations we talked about.

http://www.flopturnriver.com/phpBB2/...es-t31291.html
When I referred to 10x, I was referring to IMPLIED odds, not immediate. Yes, you will lose your stack sometimes when you hit, but by the same token, sometimes you will win when you don't such as 4 cards to a str8 or flush or if you are able to hand read and take it down after the flop versus AK or even pushing them off a marginal hand like when they have TT on an AJx board.

10x is just a rule of thumb and it's served me well. The main point is that you take into account what you will get paid when you hit. Some villains just won't pay you off hit and that's -EV. Taking into account the times you can win WITHOUT hitting is important, too. I tend not to like going heads-up with tight regulars with small pocket pairs out of position because you're much more likely to get outplayed by not extracting enough value when you hit and not taking the pot down when you miss.