[11:57] kiwilandicMark:
1. we're likely to get value from UTG since he's such a whale, 2. since he's likely to call a lot but we don't reeeeally want MP in there we're wanting to bet bigger to chase him out (ie. it's gonna be tempting for him to call after UTG calls)
In slightly less retarded words: 1. UTG is calling with a wide range that we're ahead of so we get value there, 2. since UTG is calling a lot (thus inflating the size of the pot) our 3bet needs to be larger to deny MP profitable odds to call.