I hate to be the guy that goes, "But Sklansky says.." but I feel like im getting clashing advice.

Carroters, in your example you say to bet smaller to try and keep villain in with weak/medium pairs. The way I read pg 22-23 is in a general sense the more you put in the pot while in a position where you have the upper hand the better because even if hes only likely to call on the fd, the EV will be greater.