I mix up this kind of play, but my preffered play is described by toekneechin. I'd put out a small bet, build the pot, hoping for some callers. Then on the turn, I would check - this shows serious weakness, and I'd hope someone's hand improves or someone takes a stab. And then on the river, I would make a decent bet hoping my previous show of weakness fooled someone.

However, I'll occasionally bust out the double check.

And rarely, I'll bust out the "robot" - this is where I make the same small bet each round regardless of pot size. Some players react aggressively to this weak style of play.