Quote Originally Posted by AlphaKennyBody

I agree with all of this, but another thing should be added: don't take the hand too far after the flop if you whiff. C-bet strong if you miss, but after that it is generally spew on later streets. Of course this depends on your opponent/board texture/stack sizes, but I'm speaking from experience...I tend to bloat the pot with my mid PPs and find myself pot fucked. :(
Eh, that's read dependent for me. A lot of opponents need double barreling to push them off their draw/2nd pair/underpair/unimproved big ace. And against opponents that won't be pushed off those hands, something as weak as 99 on a Js8s4c type board is often a decent hand for two (sometimes even 3) value bets.

This is extremely reliant on a decent read though, and preferably position. It's by no means standard against a non-descript player. Against an unknown you probably want to dump your pair on the turn unless it becomes a set, or was an over pair on the flop. If someone who folds to cbets something like >75% calls you, you need to dump it without a set after cbetting just about any flop (even 88 on a 742r flop is extremely marginal against these guys).