Look at stack sizes before making your bets.
Iso bigger preflop. You can bet flop smaller cos you are not scared of draws getting good odds cos there aren't draws out there and you don't need to bet that big to get stacks in over 3 streets AND you are going to induce folds from a lot of hands you want calls from by betting that big.
As played, you can't bet turn that big and then fold cos of lol-pot-odds and he may have KK/AQ/KQ. You're going to lose a bunch (like, over 50%) once he raises the turn, but you still have about no choice cos of your sizing.